Our programming is better…

How do I know that our programming is better? Because we don’t write it anymore.

If you’ve coached CrossFit or been involved in it for some time, then I’m sure you can understand how negatively that statement can be perceived. 

I wrote our gyms group program for almost 5 years before outsourcing it. I’ve spent close to $10,000 on continuing coaching education, and poured countless hours into research in various online forums, podcasts, books, etc.

The simple fact of the matter is that writing a world-class strength and conditioning program, with detailed notes and video explanations that your coaches can access, is a full-time job. I made the decision that I wanted the best for my clients, and came to the hard-fought conclusion that I simply couldn’t provide them the level of detail and value that Jason Brown and his company Box Programming provide. Jason is completing a masters in Exercise Science currently, and has been a contributing author for EliteFTS and T-Nation. I’ve had the pleasure of working with him on a closer level for a few months now. Read Jason’s blog here, lots of good info. 

In the CrossFit affiliate owners Facebook forum, the common push-back to outsourcing your program is “nobody knows what my clients need better than I do”. You’ll pardon my language here, but that’s bullshit. Unless you have a very atypical gym population (IE you only train college wrestlers), I can guarantee you that the vast majority of your clients are like the vast majority of my clients. They work at a desk job (which manifests as rounding of the shoulders and upper back, and shortening of the hip flexors), which will then inform the training program.

On top of that, the way we train GPP (general physical preparedness), is also not that different if you’re a 30 year male who works at a bank vs. a 50 year old female who works at a call center. If the program being done is based on sound principles; like avoiding constant high intensity and prioritizing lower skill, bigger training benefit movements (think PVC snatch vs. Kettlebell Swing), then it will benefit virtually everyone.

Besides the benefits to my clients, it’s also freed up a ton of my time, that I can now devote to improving our gym in other ways. And, as I mentioned above, it’s really helped our coaching staff tremendously.

I still plan on learning as much as I can with regards to the health and wellness of our clients. I haven’t lost my passion for learning about the body, and how to train it. If anything, the fire burns even brighter now. I haven’t taken my foot off the gas, we’ve just changed lanes. If you’re a coach or gym owner in charge of writing group programming, I’d encourage you to do the same.

See you in health!


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Matt Markiewicz


Matt began his journey into fitness playing football and rugby in high school. He truly fell in love with health and wellness after losing 150lbs and becoming a lifelong learner in all things movement. He pursued this love by going on to get his Bachelor’s Degree in Kinesiology from the University of Maryland, College Park. Matt has experience in bodybuilding, powerlifting, athletic performance training, and yoga. He has also worked as a rehab technician in a Physical Therapy Clinic.Matt is excited to share his passion for living a healthy life and fitness with the CrossFit Rep community.


B.S. Kinesiology, University of Maryland, College Park (2016)
NASM Certified Personal Trainer
ACE Certified Health Coach
Functional Range Conditioning Mobility Specialist (FRCms)
Functional Range Assessment (FRA)
200HR Registered Yoga Teacher (RYT 200)
CrossFit Level 1 Trainer

Ross Coskrey

Head Coach

Ross found CrossFit in 2017. After lifelong sports background, CrossFit was the perfect way to fill the competitive void that had been left in his life, and to feel like an athlete again!

Ross has been competing in CrossFit athlete the past few years but after an injury, he now finds himself enjoying just being active and building lifelong friendships through the fantastic community that CrossFit creates, epseically at REP!

Ross earned his Kinesiology degree from Texas State University and has been personal training and coaching for the last 7 years.

Jake Hill

Owner & Coach

Jake found CrossFit in Philadelphia in 2012, and immediately fell in love. He quickly began his internship at CrossFit Love, one of Philadelphia’s most esteemed gyms, and has been coaching for over 5 years now. He has a thirst for knowledge and truth that continues to drive the culture at REP.

Jake is Breakdancer of 15 years (also a Breakdance instructor), and has extensive gymnastics knowledge https://www.instagram.com/jakenastix/. Jake believes that helping people improve their fitness and quality of life is his life’s work, and is thrilled to be doing so back in his hometown of Austin TX.


Box Programming General Manager
Box Programming Certified Coach
CrossFit Level 2 Trainer
USAW Sports Performance
USAW Advanced Sports Performance
OPEX Assessment, Program Design, Nutrition, Lifestyle Coaching
CPR/AED Certified
StrongFit seminar – Julien Pineau
Freestyle Connection – Carl Paoli
Diploma Culinary Arts – Art Institute
B.A. Communications – Temple University


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