Diets or habits?

Jake Blog, Health, Mindset, Nutrition

Today let’s chat about ONE of the many reasons why restriction diets backfire. There was a famous study done in the WWII days. At the time, starvation was a reality for many people around the world: The Minnesota Starvation Experiment (conducted at the University of Minnesota). The experiment looked at the effects of caloric restriction, specifically on the physiological and …

New Years Resolutions

New Year’s resolutions are bullshit

Jake Blog, Mindset

I used to be a fan of New Year’s resolutions. I would caution people to not try to take on too many, but none the less I was a fan. Now, not so much. I’m about to fall into the age old trap of assuming that just because something worked for me, it will work for you, but I’ve been …


Jake Blog, Mindset

Science says when it comes to sticking to a workout program, we’ve been doing it all wrong! As coaches, one of our biggest challenges—along with getting clients to change their diet—is getting them to remain consistent with their fitness. Just like many others, we often assumed it mainly came down to two things: Willpower and motivation. But according to science, …